About the Role

We are seeking a Functional Lead, SDR (Training Manager) to strengthen our Sales Development team by leading training, quality assurance, and cold call coaching. This role is measured by one clear outcome: ensuring SDRs — especially new hires — consistently perform and hit their goals.

Unlike a traditional Program Manager role, this is a specialized leadership position focused on developing SDR talent, maintaining quality standards, and driving measurable performance improvements across the organization.

Training & Development

• Own SDR onboarding with the goal of shortening ramp time and ensuring new hires reach quota quickly.
  
  

• Develop and update training modules, workshops, and role-plays that directly improve SDR performance.
  
  

• Maintain and enhance SDR playbooks, scripts, and process documentation to reflect best practices.
  
  

Quality Assurance (QA)

• Conduct regular QA audits of SDR calls, emails, and CRM usage, focusing on performance outcomes.
  
  

• Evaluate SDR effectiveness against quality and compliance standards.
  
  

• Provide structured feedback and report on QA trends, linking them to performance results.
  
  

Coaching & Performance Support

• Deliver 1:1 and group coaching sessions focused on objection handling, cold call performance, and pipeline generation.
  
  

• Lead live cold call coaching sessions, including role-playing and real-time feedback.
  
  

• Partner with Program Managers to identify underperformance quickly and implement targeted coaching plans.
  
  

Collaboration & Leadership

• Serve as the go-to functional expert on SDR best practices, quality standards, and training programs.
  
  

• Collaborate closely with Program Managers to align coaching and QA efforts with team quota goals.
  
  

• Report directly to the Program Director and support broader strategic SDR initiatives.
  
  

Qualifications

• Proven track record of excelling as an SDR (consistently exceeding quota, cold call success, and pipeline contribution).
  
  

• 3+ years of experience in Sales Development, Business Development, or a related outbound role.
  
  

• 2+ years of leadership experience (training, coaching, or team lead/program manager role).
  
  

• Strong expertise in outbound prospecting, cold calling, and sales engagement tools.
  
  

• Excellent communication, facilitation, and presentation skills.
  
  

• Highly detail-oriented with the ability to deliver constructive QA and coaching feedback.
  
  

• Demonstrated ability to elevate SDR performance, reduce ramp time, and sustain quota attainment across the team.
  
  

Nice to Have (Preferred but not Required)

• Certifications in Sales or Training (e.g., HubSpot Sales Software, Salesforce, Sandler Training, Challenger Sales, SPIN Selling, or ATD Training Certification).
  
  

• Experience building training programs in LMS platforms (Zoho Learn, Lessonly, or similar).
  
  

• Background in customer success or account management, adding perspective to SDR coaching.
  
  

• Exposure to sales enablement tools (e.g., Gong, Chorus, Outreach, SalesLoft).
  
  

• Knowledge of adult learning principles and structured coaching frameworks.
  
  

• Prior experience in scaling SDR teams or supporting rapid headcount growth.