ABOUT US

We are a dynamic and fast-paced marketing team, and we're looking for a highly skilled HubSpot Marketing Specialist to be a core driver of our digital marketing success. We need someone who can hit the ground running, translating marketing goals into effective HubSpot strategies and executing them with precision. If you thrive in a fluid environment, are passionate about optimizing campaigns, automating processes, and leveraging data for impactful decisions, you'll find your home with us.

ABOUT THE ROLE

The HubSpot Marketing Specialist will be a critical, hands-on player in the entire lifecycle of our digital marketing campaigns within HubSpot. This multifaceted role encompasses both the front-end execution – ensuring our campaigns are visually appealing, engaging, and optimized for conversion – and the back-end operational integrity, focusing on automation, data management, and insightful reporting. You'll ensure our marketing efforts are not only trackable and scalable but also deeply impactful, contributing directly to pipeline and revenue.

Email Marketing:

• Create, schedule, and optimize engaging email campaigns for various purposes (nurture, announcements, promotions) from inception to deployment.

• Collaborate closely with the marketing team to develop and implement new email templates and ensure brand consistency.

• Monitor email performance metrics (open rates, click-through rates, conversions) and recommend improvements.

Landing Pages & Forms:

• Design, build, and optimize high-converting landing pages and forms within HubSpot, ensuring seamless user experience.

• Work with the marketing team to ensure all landing pages align with brand guidelines and campaign objectives.

• Conduct A/B testing on landing page elements to maximize lead generation.

Campaigns & Attribution:

• Set up new marketing campaigns within HubSpot, ensuring all necessary assets (emails, landing pages, forms, CTAs) are linked correctly.

• Ensure proper attribution tracking is in place for all content-related touchpoints to measure marketing impact.

• Develop and present clear campaign attribution reports to showcase the full customer journey and marketing's influence on pipeline and revenue.

• Fully understand campaign influence in HubSpot and identify marketing touchpoints that influence leads and revenue.

Segmentation:

• Develop and manage targeted audience lists based on marketing team needs, leveraging existing data and collaborating with the data team.

CTAs (Calls-to-Action):

• Develop, implement, and continuously test HubSpot CTAs to improve conversion rates across various marketing assets.

Personalization Features:

• Leverage HubSpot’s smart content and dynamic email features to create highly personalized user experiences and increase engagement.

• Contribute to the overall personalization strategy.

UTM Tracking & Ad Spend:

• Create and manage UTM tracking parameters for all campaigns to ensure accurate source attribution.

• Monitor and report on paid media performance and budget utilization within HubSpot, linking ad spend to campaign performance.

Marketing Events (Support):

• Support marketing events by creating registration pages, confirmation emails, and engagement tracking mechanisms within HubSpot.

• 3+ years of hands-on, in-depth experience with HubSpot Marketing Hub, demonstrating proficiency across campaign execution, automation, reporting, and data management.

• Proven ability to design and optimize engaging email campaigns and high-converting landing pages.

• Strong understanding of email marketing best practices, segmentation, and lead nurturing.

• Strong understanding of campaign attribution models, with proven experience in measuring marketing impact on pipeline and revenue.

• Proven experience with UTM tracking and linking paid media data to HubSpot for comprehensive reporting.

• Familiarity with A/B testing methodologies for continuous optimization.

• Excellent collaboration skills, with a proven ability to work effectively with marketing, creative, and data teams.

• Strong communication skills, both written and verbal, particularly when explaining technical concepts or data insights.

• HubSpot certifications (e.g., Inbound Marketing, Email Marketing, Content Marketing, Marketing Software, Reporting and Analytics) are highly desirable.