PURPOSE OF THE ROLE

The Marketing Manager owns messaging and lead generation for CoDev — accountable for delivering a predictable, well-fed pipeline of qualified inbound leads for the sales team by designing and executing digital marketing campaigns across paid, organic, and outbound-adjacent channels.

This is an execution-first role: the Marketing Manager is a hands-on operator first, expected to run campaigns and hit lead targets before anything else. This is a hands-on execution role. Strategic ownership of channel and campaign design can expand based on sustained delivery against lead targets. 

The Marketing Manager is directly accountable for the output of a small Philippines-based team handling content, creative assets, and inbound leads, ensuring the message and materials behind every campaign are on-brand and effective.

FUNCTIONAL ACCOUNTABILITIES 

Lead Generation & Pipeline Feeding

• Own end-to-end execution of digital lead-generation campaigns designed to feed the sales pipeline with qualified inbound leads.

• Treat lead volume as the top priority — CoDev is investing to fill the pipeline, and this role is measured first on output.

• Balance volume with efficiency: monitor and manage cost per qualified lead as a close secondary priority.

Campaign Design & Execution

• Design and run campaigns across SEO/organic content, paid ads (PPC/social), and outbound-adjacent channels (email, LinkedIn) in support of new-logo acquisition.

• Bring independent perspective and innovative approaches to channel mix and message — CoDev wants this person's own insight into what will drive leads, not just execution of someone else's playbook.

• Own and maintain CoDev's HubSpot instance for campaign execution, tracking, and reporting.

Team Leadership

• Provide day-to-day direction to a small Philippines-based team supporting content creation, creative assets, and message delivery.

• Partner with leadership to identify and build out additional roles as needs emerge (up to ~4 team members total).

• Ensure the team’s output is consistent, on-brand, and directly supports lead-generation goals.

Insights & Reporting

• Track and report regularly on lead volume, cost per lead, and campaign performance to leadership.

• Use HubSpot analytics and reporting to continuously refine campaign performance.

Strategic Growth (Developmental)

• Participate over time in shaping marketing strategy and vision, growing from execution-only into broader campaign and channel strategy ownership.

• Partner with Sales Leadership to align marketing-generated pipeline with sales capacity and processes to drive an efficient go-to-market engine.

KEY COMPETENCIES

Operator Mentality: Prioritizes execution and delivery; gets campaigns live and measures results rather than over-planning.

Digital Marketing Execution: Working proficiency in HubSpot strongly preferred (deeper experience a plus); comfortable across SEO, paid, and outbound-adjacent lead-gen channels.

Growth Mindset: Hungry, positive, and eager to grow into greater strategic ownership as the role and marketing processes mature.

Resourcefulness & Innovation: Brings fresh, independent thinking to lead generation rather than defaulting to convention — innovators welcome.

Cross-Cultural Team Leadership: Able to lead and develop a Philippines-based support team effectively while communicating clearly with US-based leadership. Holds self and team members to defined standards, willing to surface problems (own or team's) early rather than let them run quietly.

Communication: Delivers weekly and monthly performance reporting to leadership (pipeline volume, CAC, conversion) throughout the team's build-out phase, including candid flagging of what isn't working.

CORE METRICS

Primary

• Marketing Cost per Qualified Opportunities Generated: The full marketing monthly spend divided by the Volume of qualified inbound leads delivered to the sales pipeline per month/quarter (top priority).

Secondary

• Cost per Qualified Lead: Efficiency of lead generation spend.

• Team Output: Consistency and quality of content/asset delivery from the Philippines support pod.

CoDev CORE VALUES

• Trustworthy

• We combine strong character with high competence. Our commitment to honesty and integrity, paired with our proven expertise and results, makes us a reliable partner for both our customers and our team members. We own our commitments and are transparent in our dealings.

• Driven

• We seek to be the best, the expert in our craft. We are proactive; constantly seeking growth and improvement. Our desire for excellence motivates us to continuously innovate, learn, and adapt. We embrace challenges as opportunities and maintain a strong focus on achieving meaningful results.

• Customer-Obsessed

• We put our customers at the center of every decision. Our relentless focus on understanding and anticipating customer needs drives us to consistently deliver exceptional value and exceed expectations. We measure our success through our customers' success.